
THE REAL STORY
OF PLUR
The expression PLUR - Peace, Love, Unity, and Respect - was born in the early 90s, popularized by the legendary DJ Frankie Bones. It perfectly captured the rave philosophy that united millions of dancefloors into a global community, brought together by music and the joy it brings.
Rave culture has never been about sales and market share. It's never been about being cool. It's never been about anything but dancing in peace, loving each other, uniting in harmony, and respecting the scene and the world and each other.
Raving is about community, not commerce. It has always been explicitly anti-capitalist. It has always been inclusive and welcoming. It has always been about people and joy and music first, last, and always.
And it is not for sale.